{"id":4416,"date":"2014-06-04T11:49:12","date_gmt":"2014-06-04T09:49:12","guid":{"rendered":"http:\/\/www.bocatec.de\/?p=4416"},"modified":"2015-01-14T14:37:04","modified_gmt":"2015-01-14T12:37:04","slug":"guerilla-marketing-for-the-gamescom-in-cologne","status":"publish","type":"post","link":"https:\/\/dev.bocatec.de\/en\/2014\/06\/04\/guerilla-marketing-for-the-gamescom-in-cologne\/","title":{"rendered":"Guerilla-Marketing for the Gamescom in Cologne"},"content":{"rendered":"<p><b>To put a logo oversized on house fronts, monuments, trees or mountains is always a great and catchy performance. Branding in XXL format reaches not only many eyes but also communicates the brand in a new and surprising way. Bocatec is pleased to realize those mammoth logo projections like this for the <\/b><a href=\"http:\/\/www.gamescom.de\"><b>Gamescom<\/b><\/a><b> in Cologne. <\/b><\/p>\n<p>In august 2012 five days games, fun and excitement were the focus on the world\u2019s largest trade show for interactive gaming and entertainment. By order of the agency <a href=\"http:\/\/orange-cube.de\">Orange Cube Werbeagentur GmbH<\/a> Bocatec projected advertising messages of a game producer on the walls at the water front near the Rhine. The dramatic guerilla action took around one hour. Applied were a <a href=\"https:\/\/dev.bocatec.de\/shop\/\">Piko 14<\/a> and the software control<a href=\"http:\/\/www.phoenix-showcontroller.de\/\"> Phoenix4 <\/a>ProPlus show controller. A strong action with big effect, that Bocatec realizes for every brave brand.<\/p>\n<p>ngg_shortcode_0_placeholder<!--:--><!--:en--><\/p>\n<p><!--:--><!--:zh--><\/p>\n<p><!--:--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To put a logo oversized on house fronts, monuments, trees or mountains is always a great and catchy performance. Branding [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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