{"id":4361,"date":"2014-06-04T11:27:59","date_gmt":"2014-06-04T09:27:59","guid":{"rendered":"http:\/\/www.bocatec.de\/?p=4361"},"modified":"2014-07-03T17:51:24","modified_gmt":"2014-07-03T15:51:24","slug":"simply-do-microsoft-showed-it-with-gorillas-zero-gravity-man-and-video-projection","status":"publish","type":"post","link":"https:\/\/dev.bocatec.de\/en\/2014\/06\/04\/simply-do-microsoft-showed-it-with-gorillas-zero-gravity-man-and-video-projection\/","title":{"rendered":"SIMPLY-DO \u2013 Microsoft showed it with Gorillas, Zero Gravity Man and video projection"},"content":{"rendered":"<h3>Passerbys in Munich\u2019s train station, on the Salvator place, the Odeon\u2019s place and in the \u00a0Sonnenstrasse were amazed the 19<sup>th<\/sup> November \u201eeinfachmachen\u201c (simply do). With this motto Microsoft roughed up the city with several guerilla actions for the launch of the new office package 365.<\/h3>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/9oIC5u_VfyU\" width=\"100%\" height=\"200\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><b>Microsoft hashtags in guerilla mode<\/b><br \/>\nCheeky gorillas distributed bananas downtown and sprayed the hashtag<b> #einfachmachen<\/b> everywhere with chalk color onto streets and walls. Inside the train station a man weightlessly floated in front of a <b>hashtag billboard<\/b>. Bocatec threw the motto via video projection <b>ultra large onto house walls<\/b>. <i>#Einfachmachen<\/i> stands for the idea of new, <b>mobile working<\/b> in the cloud, that nothing can stop you from. With <b>Office 365<\/b> every user should let his thoughts wander freely everywhere and on every device \u2013 unleashed and free. Representatively for the guild of <b>new working<\/b> several literature and creative bloggers met for a creative competition around <i>#einfachmachen<\/i> and tested the new possibilities of Office 365.<\/p>\n<p><b>[custom_gallery id=&#8221;3673&#8243; layout=&#8221;masonry&#8221;]<\/b><\/p>\n<p><b>Bocatec works hypermobile<\/b><br \/>\nThat computer towers, fix work stations and limited access to relevant documents don\u2019t fit into the digital age, is also the opinion of Bocatec. Engaged by <b>DL-Kommunikation<\/b> the two Bocatec boys sprinted through Munich to put the message demonstratively in scene. With a 15.000 ANSI-Lumen beamer, two coupled generators and a special video software for geometric correction the commando was: \u201eTransporter door open!\u201d, \u201cgenerators on!\u201d, \u201cbeamer go!\u201d and after 10-15 minutes head to the next location!\u201c So quick and convincingly Bocatec itself transacted the motto of the day with a surprise effect.<\/p>\n<p><b>Bocatec \u201esimply does\u201c make customers happy<\/b><br \/>\nMicrosoft <b>was impressed<\/b> how much is visible on a house wall. Within the next weeks, Bocatec will immediately sit together and talk to the customer about the next <b>Guerilla actions<\/b>.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/1qWNcNNBjfE\" width=\"280\" height=\"157\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe> <iframe src=\"\/\/www.youtube.com\/embed\/dmCnWn0zDf8\" width=\"280\" height=\"157\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Passerbys in Munich\u2019s train station, on the Salvator place, the Odeon\u2019s place and in the \u00a0Sonnenstrasse were amazed the 19th [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"footnotes":""},"categories":[390,392,399,405,396],"tags":[],"class_list":["post-4361","post","type-post","status-publish","format-standard","hentry","category-alle-en","category-company-events-trade-shows","category-guerilla-marketing-more","category-logo-projection","category-projections"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SIMPLY-DO \u2013 Microsoft showed it with Gorillas, Zero Gravity Man and video projection<\/title>\n<meta name=\"description\" content=\"Passerbys in Munich were amazed the 19th November by \u201eeinfachmachen\u201c (simply do). With this motto Microsoft roughed up the city with several guerilla actions for the launch of the new office package 365.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SIMPLY-DO \u2013 Microsoft showed it with Gorillas, Zero Gravity Man and video projection\" \/>\n<meta property=\"og:description\" content=\"Passerbys in Munich were amazed the 19th November by \u201eeinfachmachen\u201c (simply do). 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